Archive for September, 2009

Legal Issues Facing Home Based Business




A real home based Internet business has to comply with the same legal regulations as an Internet business from any other location. Here are the basic legal issues with which a real home based Internet business owner must be familiar.

The first issue, and a real concern for any home based Internet business is the restriction based on age. The U.S. Federal Trade Commission (FTC) follows the regulations spelled out in COPPA, the Children’s Online Privacy Protection Act, and requires that children under the age of 13 cannot disclose their personal information unless a parent consents to it. Children under the age of 18 cannot be allowed to view adult content on the Internet, nor can they enter into any contract.

Real time occurrences on the Web, such as chats, must be controlled by the home based Internet business owner. Bulletin boards would have the same control issues. The rules of using each should solicit and retain the consent of each online user to refrain from posting pornography, defamatory material or anything that infringes on others’ rights. Your company should also clearly state on its site that you are not liable for other users that commit to following your policies and guidelines but subsequently violating them.

To make real your ownership of all property and content on your home based business Internet site you’ll need a copyright notice on the site’s footer. The notice should have the date and your name and the statement “All rights reserved.” A real copy of your home based business Internet site should be field with the U.S. copyright office. This will effectively record ownership of the contents of the site, as well as its look and its feel.

Your site’s domain name is an important part of the branding and marketing for your Internet business. It is best to tie that domain name as closely as possible to your logo, your brand and your business name. Carefully choose a domain name that clearly conveys the products or services of your real home based Internet business. Register your domain name as a trademark and you can retain ownership should it be challenged by another business.

If your site is on the World Wide Web then you must comply with export regulations. If you sell goods over the Internet to these global consumers then you are exporting items for sale and entering into international countries. If your site is encrypted then you are exporting to other countries U.S. Department of Commerce and Defense technology. There are many U.S. federal agencies that have regulations in force for doing business with other countries, and the times and circumstances that require a firm to get an export license to send information, technology or goods abroad.

There are countries with whom business transactions are limited severely for U.S. firms. These countries are Cuba, Iran, Iraq, North Korea, Syria and Yugoslavia. The best decision about the real problems you might encounter for your home based Internet business doing business with these countries and/ or its residents should be made with your attorney.

Source: http://www.entrepreneur.com/ebusiness/operations/article60918.html


Archive for September, 2009

CPA Ninja – The Ultimate CPA Marketing Course ?




CPA Ninjas is an internet marketing course, more specifically a CPA Marketing course created by Marty Rozmanith and Matt Trainer. CPA Marketing is a sort of affiliate marketing, so you get paid to refer people to an offer. CPA stands for cost-per-action, so you will receive a certain amount of money if your visitors complete an action. Generally, they only need to register for free infos, trial offers, by submitting their email address, or even only their zip code ! It has become super hot for internet marketers, and CPA Ninjas rides the wave. But is it for you and is it worth it ?

It is easy to understand that huge profits can be made with CPA Marketing, indeed your visitors don’t have to buy anything and you would still get a commission, it’s not like they are required to pull out their credit cards, though some offers they may be required to pay for shipping only. If you have been told that these offers would only earn you $1 or $2 when someone fills a form then… you are right, but someone forgot to tell you you could get paid $25, $50, $75 and even more for such offers, and they are not hard to find.

CPA Ninja is laid out in the simplest way possible. Those who were able to get access to it before anyone else are makin great money because of the simplicity of the course. There is no need to complicate things, in fact if you think about it, when you market online you always want the same results : drive people to an offer, either it is yours or an affiliate one. CPA Ninja makes things easy because it shows you how to make money online without having to : build a list (email marketing) create and launch a product finding Joint Ventures partners create and distribute videos (video marketing) writing sales letters And you may even not necessarily have to sell anything.

Driving traffic to these offers is no different than any other type of affiliate marketing. Few times ago, PPC was the most required traffic source you should use to promote CPA offers. Pay per click, you pay to have your ads displayed on search engine results page or websites). That is not the case anymore, SEO, social medias and all web 2.0 communities are more active than ever, and they don’t cost a dime to join.

CPA Ninjas is on of the most simple to follow CPA marketing course. It’s designed for anyone looking for making money on the internet, following the affiliate marketing model, with a twist. CPA Marketing has its own rules, and CPA Ninja will tell you them all. Many affiliates get their applications rejected when they join CPA Networks. Well Matt and Marty will tell you how to get quickly approve by any network of your choice, no worries.


Archive for September, 2009

Marketing Tips for Actors- Getting Your Ducks in a Row




When I was studying theatre at Carnegie-Mellon there was a classmate who had a famous father, an opera singer well known in Europe. He was very talented and had a huge following. I heard this story about one of his opening nights while performing in a Wagnerian Opera.

Always friendly and outgoing, the tenor was chatting with someone backstage when the orchestra started playing and in the darkness the curtain went up. Obviously, he was pre-occupied with telling a joke or some story when there was a hush over the audience, total silence. Then the orchestra stopped and suddenly- hilarity. Everybody was screaming with laughter. Looking out at the almost empty stage, he realized too late that he had missed his entrance on the back of a HUGE SWAN. Without missing a beat he turned to the stage manager and asked, “When’s the next Swan?”

Often when I speak to actors I mention our upcoming NY or LA “ActorMarathons or our Sitcom, Film, Commercial bootcamps taught by celebrity guest directors I’m always amazed that so many have to think about it for a while or they ask the question, “When’s the next one?”

I wonder if they really WANT to be successful working actors or if they just want to keep doing the same old, same old- having a day job and putting off attaining their real career.

What is it that keeps good talented actors from achieving success??

Not lack of talent or training. There’s plenty of that out there. Is it fear, poverty mentality or just the disbelief that a specific opportunity would really make a difference? I don’t believe its fear. If somebody really wants something they overcome the fear whether it’s asking someone out on a date or cutting off their long hair. And it’s not lack of funds. If someone really wants something, they’ll find the money. I’ve even had actors tell me that they couldn’t afford good headshots because they had booked a vacation to the Caribbean. Somehow they found the money for the trip but not for necessary marketing tools. Gee! Priorities were off there!

I think the reason that good actors are not successful is a perception that they have a lot of time- that opportunities are plentiful and that they’ll stay young forever. PROCRASTINATION. “Oh, NEXT year I’ll go to LA to get work on a primetime show.” “I’ll get a demo reel in six months when I save some money.” “I’ll get around to taking that class next semester”. There’s an assumption that everything is on hold for them, that nothing ever changes. This is an incorrect assumption. It’s also the assumption of people who never get what they want out of life. Somehow they just miss the boat or the swan because they don’t make a COMMITTMENT.

Winners are able to make decisions FAST. They can see the “possibilities” in every opportunity so they get to that audition, hop on that plane, get there-they find a way! They COMMIT. And they have their lives set up so they can go forward. In short, they have their ducks in a row.

How do you set up your life so that you can be a winner? What “DUCKS” did you need to get in a row?

These are the 6 things WINNERS seem to have in common:

1- A SAFE PLACE TO LIVE that’s pleasant, clean, NEAT, and SAFE. Create an office, a place where you can have a computer, database and marketing tools. You are your own one-person business.

2- A SYSTEM of consistent communication with the Industry. That means that every week you DO something to further your career: a class, a professional meeting, a self-submission, updating your tools, shooting a new demo reel. WORK daily at building a career.

3- A CONSISTENT INCOME from a day or evening job to pay for marketing tools, classes and still allow the availability for auditions. If you’re broke and desperate when you go to an audition, you’ve already lost the job.

(I can’t begin to tell you the number of actors I’ve met who are always broke, can’t afford to get the tools they need or meet the top agents who could change their career/LIFE! What are they thinking??)

4- Good PERSONAL HABITS- staying physically and mentally healthy-being happy and optimistic: daily exercise, eating properly, getting enough sleep. Maybe your 9-5-er friends are able to party all weekend and show up at their offices Monday morning tired, hung over. It may not make any difference to them- they have a guaranteed weekly check. But you may have the audition of a lifetime! Looking great for that audition and having energy to spare may make the difference between a major career break and unemployment. You can’t afford to blow it. You need to COMMIT to yourself to always be in top form.

5- A MENTOR – someone to advise, encourage and inspire. Absolutely no successful person got there ALONE. Everyone needs encouragement and advice.

6- A PLAN- goals for the short term and long term and a schedule to carry them out. This includes further training, networking with industry contacts, auditioning for everything you can, developing as an actor by getting into as many shows and performance groups as possible whether you’re paid or not. Revise your plan monthly. If a market or goal isn’t working change it or change your location, tools, approach. Get advice!

OK! Here’s to hoping you get your ducks in a row so you won’t miss the boat!

Meanwhile,

Successful marketing!

Gwyn