Search engine optimization (SEO) contains dozens of techniques and no small amount of controversy when it comes to which of these techniques are the most effective. The legitimate SEO community agrees that quality content, back links to the target site and optimization for well-researched keywords (phrases used in search engines) are critical components. Meta Data (information that is not visible on the web page itself, but within its coding) is the subject of some debate from SEO professionals. Some Meta Data is known to improve SEO, but in other cases, the evidence is weak – and the wrong technique may actually damage a site’s rank on Google, Yahoo! or Bing. So when and how does Meta Data matter? The development team at SEO firm GILL Media had the following to say about Meta Data in SEO:

Page Title: Strong

Page titles are the most visible Meta information fields in a web page. Search engines usually harvest a page’s title for its link in a search engine results page (SERP). The consensus remains that this is one of the strongest on-page SEO factors. That means webmasters should always include related keywords in their page titles, but need to remember that the title is visible in SERPs. A title that looks awkward due to keyword stuffing may not garner as many organic (human-decided) clicks as one with fewer keywords that conveys information to the user. Furthermore, remember that Google displays roughly 70 characters from a page title, making longer examples look awkward.

Image Alt Tags: Medium

One of the cardinal sins of SEO friendly web design is to forget that images are not machine-readable. In other words, your big banner naming your site and what it’s all about looks great to humans, but all a search engine spider sees is the image reference tag. Alt tags are designed to deal with this issue by adding a Meta tag telling spiders (and users who hover over the picture) what the image is all about. Designers should always fill in image tags with topical, SEO friendly titles, but avoid stuffing keywords in alt tags or using them in a deceptive fashion. For example, if alt tags are inconsistent with the site’s content, that may serve as a red flag to search engines. This is critical for image heavy sites, but less so for text-dominant sites. When it doubt, it’s always a better idea to provide information in visible text than Meta Data.

Meta Descriptions: Medium

A Meta Description is a short sentence that describes the page, but isn’t visible on the page itself. This is weaker than it used to be because too many SEO firms “gamed the system” by stuffing the Meta description with keywords. It may still have some weight with search engine spiders but nowadays the Meta Description is important to human readers. Many search engines import the description to the SERP, so searchers will have a chance to read it as a summary of the page’s content. Therefore, it’s your goal to not only include keywords in a natural fashion, but make the description appealing to a typical reader to increase organic clicks.

Meta Keyword Tags: Weak

Google representatives have publically said that the separate Meta Keywords field now has little to no weight on SERPs, and it’s likely that other search engines have largely followed suit. Nevertheless, you should still fill these out in the interest of completeness. Meta keywords may still be used by certain small scale search engines, and might serve as “tie breakers” when it’s time to rank two sites with an otherwise very close claim to the same position. Avoid using too many keywords here.

The online writing industry is really the only one you can join without having to have a lot of experience or expertise. Anyone could join the writing business without any experience or prior knowledge. As long as they can form simple sentence, then they can probably join the writing industry anytime they want. There are a couple of ways you can go about making money online as a writer.

One of the easiest ways to join the online writing business is to write for revenue sharing sites. While they don’t pull that much money at the beginning, they are a good source for gaining a reputation and getting noticed by potential publishers and Internet marketers who may be looking for content. Some sites also pay an upfront payment along with a payment for the amount of views you get such as Associated Content. You can also get paid through Google Adsense using Ehow, Bukisa and Associated Content. These are the most established revenue sharing sites on the web that have a decent page rank, meaning you will get pretty good views to your article pages.

You can make more money by searching for profitable keywords and writing Evergreen content. What are profitable words? Profitable words are anything that has a high enough volume search in Google with low competition from advertisers. This means you will rank high for the keyword. You can use Google Adwords Tool to pick the best keywords. Your articles should have at least a 5-6% keyword density. I would suggest any writer to research how to use keyword density.

Try to pick revenue sharing sites that allow you to retain your rights to the articles. There have been a lot of problems with this on the Internet about copyright infringement which can get downright crazy.  Another keyword tool you can use is Wordtracker. The key is retaining the rights of the articles so that you can resell them. You can resell articles online as long as they were freshly written, which leads me to another way you can earn money for your articles:

PLR Articles- This stands for private label rights articles. This means that you can sell the rights to the articles to multiple buyers. This means they can claim themselves as the original author and can resell the articles themselves. The reason you can really make a lot of money with PLR articles is because you can decide how much you want to make from them. If you write a fresh PLR article pack of 10 articles on a certain niche and turn around and sell it for $20 a piece to 10 buyers, you would have made $200 in one day. There are plenty of ways you can find client online to make money with your articles.

Everybody has a blog. No matter the topic or conversation someone has got it covered. From online diaries in the mid nineties to becoming one of the foundations of the internet, blogging along with video and social bookmarking is changing not only how we get our information but also the manner in which online business is conducted. 

This is why it would be a good idea for you incorporate blogging into your overall internet marketing plan. What blogging can do very effectively is to build your target markets and bring you a steady flow of internet traffic and customers. 

You can also submit to blog directories or just ask your readers to give you feedback on something you posted (the search engines view comments as updating content on your blog). For more resources please login on to www.rss-announcers.com. No matter which technique you choose, blogging offers a new way to connect with your readers. Simple, unfiltered and a perfect fit for today’s internet blogging is a smart resource to have in your internet marketing online tool kit.

Blogs are free and easy to run. Just go to Blogger or WordPress.com, signup and start posting. Try to start out posting on a daily basis or at least a three to four times a week then use these tips to get traffic to your blog 

Free RSS Feed 

Rich Site Summary also known as Really Simple Syndication is the process of delivering constantly updated content to your blog by pacing a block of code (known as a feed) on your webpages. In our fast paced information age, RSS fits absolutely. It allows your visitors to stay up to date on any new information you’ve added to your blog without necessarily having to visit every page on your blog. Instead they view a window that list the headlines followed by a quick summary of what each article is about. 

Having a free RSS feed accomplishes two things besides getting more site traffic. First since the content is updated frequently it keeps the search engines coming back to your site and crawling for the new information. Second it can increase your visibility among your blog visitors. This is important because while they may not visit your blog everyday, providing a feed to your subscribers is a good way to for them to stay in touch. 

Network 

A blog network is a compilation of blogs under a sole domain or company name. Some web visitors take comfort in clicking a link that takes them to different bloggers who cover the same topic. This is also an excellent way to get free advertisement and free web traffic to your site since people who visit the network will invariably be exposed to your blog. 

Email Marketing List 

In a recent survey, 100% of online users say they communicate using email. Yoi can also go to www.feed-reader-links.com. This is a good way to send messages to your opt in email list with links going back to your blog web site. Let them know you’ve posted a new article or video on your blog. Use snippets or summaries to entice people to click on the link and get further information. The more times people on your list see your blog the more they will get to know you and give a second look to some products or services you maybe offering. 

In addition you can gain more viewers to your blog by giving away a subscription along with free report. Advertise in ezine publications that target your niche as well as forums and classified ad sites like US Free Ads.