Ayari Mahjoub Business Story » Advertising http://www.ayarimahjoub.com Fri, 30 Jul 2010 05:08:41 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 COMPARISON BETWEEN REPLICA WATCHES AND THE OTHER WATCHES http://www.ayarimahjoub.com/comparison-between-replica-watches-and-the-other-watches.cfm http://www.ayarimahjoub.com/comparison-between-replica-watches-and-the-other-watches.cfm#comments Fri, 30 Jul 2010 05:08:41 +0000 admin http://www.ayarimahjoub.com/?p=27905 When the people want to buy replica watches, they surely have a lot of reasons for their action. Many people still consider that the replica watches are just the fake watches which have low quality. But in the fact, replica watches can be equal with the other watches from the quality aspect or even the price aspect. In the price aspect, the replica watches are the leader. When the others offer the watches which have expensive prices, the replica watches come with the cheaper prices. Many brands of replica watches such as Rolex replica or Panerai replica watches just have the prices around $100 – $200. For the special editions, the prices will be more expensive.

If we compare it with other watches, we will find that there is a big difference between the replica watches and the other watches. With the same quality or even more, the replica watches offer the watches which have cheap prices, so different to the other watches. This condition can change the point of view from the customers. Some customers surely know about economical principal and use it for this case. They prefer choosing the replica watches with their cheap prices to the other watches. The fact has proved it and of course that will increase the replica watches popularity.

]]> http://www.ayarimahjoub.com/comparison-between-replica-watches-and-the-other-watches.cfm/feed 0 AIDA and Dagmar – Models for an Advertising Agency http://www.ayarimahjoub.com/aida-and-dagmar-models-for-an-advertising-agency.cfm http://www.ayarimahjoub.com/aida-and-dagmar-models-for-an-advertising-agency.cfm#comments Thu, 22 Jul 2010 17:04:22 +0000 admin http://www.alipah.co.cc/aida-and-dagmar-models-for-an-advertising-agency.html

An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products.

Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.

For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer’s psychology.

Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better.

There are ample of theories to explain the process that goes in the buyer’s mind when he/she goes to purchase anything.

The process is not the same for each buyer and it is sequential.

One of the popular features followed by ad agencies is AIDA. AIDA is a acronym stands for:

A – Attention

I – Interest

D – Desire

A – Action

The AIDA model states that advertising agency should know how to draw attention of a buyer to get the customer interested by exhibiting its advantages, benefits and features. Interest is followed by desire. It is advertising agency’s duty to create a desire in a buyer to buy a specific product. All three steps of the AIDA policy will help you to stimulate the action towards the purchase of a product. AIDA theory guides and leads you to build a better advertising business. BIG B’s of advertising world have followed AIDA to generate good advertisement campaigns.

Another model called DAGMAR has now increasingly become more popular and comprehensive than AIDA. DAGMAR steps are more defined and easy to apply.

Term DAGMAR is an acronym for Defining Advertising Goals for Measured Advertising Results. According to DAGMAR, a sale must carry a potential customer through four stages:

I. Awareness

II. Comprehension

III. Conviction

IV. Action

Suppose you are having a service or product and your customer knows nothing about the product. As your client is unaware of the product, the first step is to make him aware of your product by posting advertisement regarding your product on respective websites.

Comprehension is the second step of DAGMAR. Try to know the answers to these following questions. a) What is your product about? b) What are product’s potential features and benefits of product? c) What will your customer get from your product? And how?

Answers to all these questions will help you to get a potential customer.

Next stage is conviction and this is very important. Convince your customer by telling him the benefits of your product. After convincing, your next step starts i.e. action, which is not controlled by you. You have to depend on the customer. However, your previous actions will have a major role to play.

If you have been able to convince, the customer ad have answered him satisfactorily and then you will definitely be the winner of the day.

]]> http://www.ayarimahjoub.com/aida-and-dagmar-models-for-an-advertising-agency.cfm/feed 0 Fast Food Advertising to Children http://www.ayarimahjoub.com/fast-food-advertising-to-children.cfm http://www.ayarimahjoub.com/fast-food-advertising-to-children.cfm#comments Sun, 06 Jun 2010 05:14:21 +0000 admin http://www.alipah.co.cc/fast-food-advertising-to-children.html



Over 10 billion dollars is spent on fast food advertising to children annually in numerous fashions. The majority of these ads are for food and drink that is high in fat, sugar, calories, salt and low in nutrients. Its not as much the advertisement itself as much as it is the tactic used to entice our children to want their product. The most obvious media venue is television advertisement. The marketing gurus know how to get into childrens heads and how to get their most wanted response. They know that children can and do influence their parents when it comes to food purchases.

On an average children view over 40,000 commercials a year most of which are for candies, cereals, toys, and fast food restaurants. Fast food advertising to children is not only limited to fast food restaurants. If it is fast and it is food then it is fast food. Its fair to say that fast food advertising is big business. Additionally, trying to curtail children from television viewing is a daunting task particularly since many kids have televisions in their bedrooms. The methods used for advertisement are within the norm for advertising. Businesses spend money to get their product noticed by what should be their target audience. In other words, you’d be hard pressed to find an advertisement on 60 Minutes for Cocoa Krispies just like you’d be hard pressed to find an advertisement on the Nickelodeon Channel for T.D.Waterhouse.

Sneaky Tactics

Children today have more purchasing power, they are the consumers of tomorrow, and because they do influence their parents on purchases it opens a whole new audience for marketers. Children are much more vocal than they used to be and they are not afraid to speak up when they want something. Advertisers call this Pester Power. I call it nagging. In other words, kids aren’t afraid to kick and scream to get their parents to buy something. Fast food advertising to children is all about Pester Power and marketers rely on children to nag the parents rather than market to the parents directly. They know that marketing to children will net higher results. Marketers break Pester Power down into 2 categories. Persistence nagging and importance nagging. Persistence nagging is begging repeatedly . Importance nagging, on the other hand, is what marketers rely on. This is all about providing for their children and the guilt that comes with not being available enough for their kids. There are many tactics used in fast food advertising to children such as toys included with meals and monopoly game pieces. Fast food businesses will claim that this is to provide a more pleasant visit to their store for the parents but in reality it is baiting children to desire fast food.

Internet And Viral Marketing

Fast food advertising to children is not only limited to television. The internet; which is more cost effective and viral marketing have also become advertising venues. Internet marketers know how kids use the net and how popular sites such as MySpace and Facebook are. They also know that children love to click on links. If it says click here – they do. Many websites offer free ring tones and music downloads. In order to get the freebie an e-mail address is required and thus cross promotion campaigns begin creating fast food advertisement to children via e-mail marketing.

We can’t stop fast food advertising to children but we can control the television viewing time. Less time in front of the television as a family could reduce the pestering for fast food and create a more nutritious and healthy family environment.

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