Search engine optimization of the site is responsible for improving the accessibility of the site on the net. Article marketing is one of the tactics employed that enhances the ranking of the site. This is because a well written article contains a good and unique content which the search engine, ranks well. Writing a good content with SEO features is one of the good writing tactics that form the backbone of article marketing strategy in the present day internet marketing scenario.

Article Directories

When it comes to article marketing, the article directories provide a crucial leverage to boost the success rate of the article. Directories are the place where articles are submitted. It is a good writing tactics to submit articles to important directories like Ezine, Buzzle, Go Article, etc. These are well known to the search engines and the prospects of getting large and quality audience are very bright. It is important to check for the requirements and restrictions that these directories have and work accordingly.

Original Content

Search engines like to read unique and rich content. Such a content gets higher ranking hence it is important to submit original articles and should not be plagiarized. Duplicated or plagiarized articles are not accepted by directories. Good writing tactics lay stress on writing unique content and this is crucial for success of article marketing strategy.

Error Free Content

It is important to avoid making spelling and grammar mistakes as this reflects unprofessional attitude of the writer. Such errors are unacceptable and become the reason for rejection of an article by the directory. Before submission, the article should be thoroughly checked for mistakes.

Search Engine Optimized keywords

Keywords and key phrases play an important role in the success of article marketing strategy. Proper knowledge of SEO principles helps immensely to rank the site in the top ten. This translates to more audience and increase in sales. It is a good writing tactics to find the right keywords by properly researching on the likely words and phrases that might be used by the visitors for a particular site and article. Using keywords in the text links increases the traffic volume, manifolds. It is important, not to overdo the keywords because the article will then loose its SEO value. Hence proper use of SEO features is necessary for success of the article and this is also one of the good writing tactics of article marketing

Using Bulk Marketing Strategy

To increase the visibility and marketability of the article it is important to use email capture page that has links to the article. This email capture page captures and collects the data of the prospective buyers and stores it for later use. Synchronizing the email capture page with auto responder program is a good way to reach out to the potential customers quickly, without loosing precious time that can be well spent on doing other constructive activities. Beside this there are many software tools available that manage article marketing efficiently.

Nowadays, knowing the basics of article marketing simply isn’t enough. You need a professional article marketing service provider in order to maximize your advantage over your competition. But with all the service provider companies that have appeared in the last few years, choosing just one for your own company isn’t easy. You could, however, make it a little simpler by looking at a few key factors in each candidate.



Experience

Whether it’s article marketing or one-way link building, experience counts for a lot in the SEO industry. When a company has a long and prosperous history in the world of SEO, it means that company is efficient and effective enough to survive so long.

At the same time, experience also means exposure to a wide variety of fields. That could prove important, especially if you’re targeting a very niche market. An experienced SEO company would know exactly how to nuance your content and strike the right chords with your market.



Principles

Unfortunate as it might sound, many SEO companies today still prioritize quantity over quality. That kind of thinking goes back to the dark ages of SEO, and is associated with many black-hat SEO practices like link farming.

Marketing on the Internet is very different today. A single well-placed link in a high-quality article that’s hosted on a reputable site will get better rankings than a hundred links scattered all over disreputable link farms. That’s the kind of marketing principles that your article marketing service provider should have in order to be effective.

In the same vein, the company must also have principles with regard to the content used. Some don’t care very much, using plagiarized content that often has little or nothing to do with your niche. Not only is that risky because of intellectual property concerns, but it’s also counterproductive because your readers aren’t necessarily the customers you target.



Confidence

Article marketing is an art. It’s all about capitalizing on certain feelings and emotions of your readers to make them do something, in this case to visit your site and buy from you. But it’s also an art in that it’s impossible to measure just how much effect something will have; you just have to write your articles, post them and then see what happens after.

Your service provider must have confidence in the output that it gives you: confidence that the articles are of high quality, and confidence that it will have the desired effect. To show their confidence, providers usually offer warranties or guarantee a certain amount of results. Such guarantees are a provider’s way of showing you that its methods are so effective that it’s willing to put its money where its confidence is.

If you’ll notice, price isn’t even among the factors listed here. Just looking at price per se is the wrong way of choosing a provider. Going with the lowest offer will probably just land you with a crummy company and substandard output. Instead of looking for the best price, try looking for the best value for money, the best bang for your buck.

Article marketing is better for your website than SEO. That is a fact. How many visitors do you get to your website? Hundreds every day? If so then you must be in the top 10 results on Google for your keyword on at least one of your pages.

The vast majority of people get nowhere, and give up before giving themselves a chance, simply because they rely on organic search engine listings for traffic. Even their blogs get few visitors – if they get any. If that is you, then there is way out of this, and an easy way to get masses of visitors without having to rely on search engines. Article marketing.

This applies to the following forms of web page:

* Traditional website pages

* Blogs

* Squidoo lenses

* Facebook pages

* Myspace pages

* Any other online page that can be accessed via a URL or web address

If you have a need for visitors to any of these pages that you run or own, then Article Marketing is your answer. You can forget search engine optimization and trying to get your web page seen on other blogs or forums. You should write articles or have them written for you. Website traffic is so easy to get using article marketing.

As a professional article ghost writer I have a very deep understanding of how many different people use articles in many different ways to promote their products, services, websites, blogs, lenses and WEB2 pages, and from the amount of money that many of them pay me to write literally dozens and dozens of articles, they are doing very well from it.

Their pages are not listed in the top 100 pages on Google for their keywords, let alone the top 10, yet they make masses of money from their sites. Why? Because they get traffic from their articles. How do they get that traffic? Forget the lies and the hype. I have read it all and most untruths come from those that don’t believe in article marketing because they have never tried it. Here is the truth of the matter.

READERS

People read articles on article directories. If you write an article, or pay to have them written, and then submit them to directories, then they will be read by visitors to these directories. I have read ignorant people write that nobody reads articles on article directories, but they are talking nonsense. People do read them. I get an average of about 200 people reading each of my articles on each directory per month, and I submit two articles a week to over 50 directories – work it out for yourself.

No, on second thoughts I’ll work it out for you. That’s 80,000 readers a month. I get about 20% of readers clicking through to my website – what if you wrote one article a day (300,000)? Would that be good for you, or do you want to pass?

CLICKS

I get links to my website from each directory. Readers can click on my article and visit my website. Readers can copy my article to their own websites, and they do, and I get clicks from their websites to mine.

LINKS

If links are important to you, you get a link to your website from each directory to which you submit your article. You also get a one way link for each article that somebody else copies to their website as content. This happens quite frequently. For each article I write I get about 10 one way links from each of at least the five main directories I keep checking up on each month. That’s 50 backlinks a month per article. I write 2 articles a week for each of my websites. Work it out.

ADVERTISE YOUR WEB PAGES

When you write articles you get to advertise at least one link, and often three, in the ‘Author’s Resource’ section of each article directory to which you submit the article. Mine go to at least 50, though generally around 400, each time.

You can use any page in any website you want, or a Squidoo lens, or any of your blog pages, a Facebook or MySpace page or any other web presence that can be accesses by means of a URL (http://www. – - -). No matter what type of web page you run, you can use article marketing to drive traffic straight to it.

To do it successfully, however, you have to know how to go about it the right way. You need to know the little tricks and tips that the internet marketers like to refer to as ‘Secrets’. It can be a lot more powerful that using SEO – in fact it generally is – but must know how to do it properly if you want to be successful. In used to pay $97 plus for SEO books or to find out how to get traffic. I do so no longer – I only need the one way, even though I can my sites listed in 2 days and get them in the top 10 these days almost at will.

Article marketing is better for your website than SEO – it’s also better for your blog, your lens your . . . Check it out.