Nowadays, knowing the basics of article marketing simply isn’t enough. You need a professional article marketing service provider in order to maximize your advantage over your competition. But with all the service provider companies that have appeared in the last few years, choosing just one for your own company isn’t easy. You could, however, make it a little simpler by looking at a few key factors in each candidate.



Experience

Whether it’s article marketing or one-way link building, experience counts for a lot in the SEO industry. When a company has a long and prosperous history in the world of SEO, it means that company is efficient and effective enough to survive so long.

At the same time, experience also means exposure to a wide variety of fields. That could prove important, especially if you’re targeting a very niche market. An experienced SEO company would know exactly how to nuance your content and strike the right chords with your market.



Principles

Unfortunate as it might sound, many SEO companies today still prioritize quantity over quality. That kind of thinking goes back to the dark ages of SEO, and is associated with many black-hat SEO practices like link farming.

Marketing on the Internet is very different today. A single well-placed link in a high-quality article that’s hosted on a reputable site will get better rankings than a hundred links scattered all over disreputable link farms. That’s the kind of marketing principles that your article marketing service provider should have in order to be effective.

In the same vein, the company must also have principles with regard to the content used. Some don’t care very much, using plagiarized content that often has little or nothing to do with your niche. Not only is that risky because of intellectual property concerns, but it’s also counterproductive because your readers aren’t necessarily the customers you target.



Confidence

Article marketing is an art. It’s all about capitalizing on certain feelings and emotions of your readers to make them do something, in this case to visit your site and buy from you. But it’s also an art in that it’s impossible to measure just how much effect something will have; you just have to write your articles, post them and then see what happens after.

Your service provider must have confidence in the output that it gives you: confidence that the articles are of high quality, and confidence that it will have the desired effect. To show their confidence, providers usually offer warranties or guarantee a certain amount of results. Such guarantees are a provider’s way of showing you that its methods are so effective that it’s willing to put its money where its confidence is.

If you’ll notice, price isn’t even among the factors listed here. Just looking at price per se is the wrong way of choosing a provider. Going with the lowest offer will probably just land you with a crummy company and substandard output. Instead of looking for the best price, try looking for the best value for money, the best bang for your buck.

Article marketing is one the best kept secrets on the net. Why don’t more business owners know about this? If only I had know about this in my former business. Life has a way of revealing what you need at the right time. This is a perfect time in my life to use this technique.

First you want to choose a long tail keyword. You will write your article around that topic, putting the keywords throughout. Once you have decided what that is you want to ask yourself a few questions.

The first question is about defining the reader. Who is your audience? What struggles do they face? What is important to them? What are their values? What is their goal? What activities do they like? What is their definition of success? Is there specific industry lingo that they will relate to? You don’t have to cover all those questions in one article, just pick one or two areas that you can cover.

Next, you want to brainstorm on how you will present the ideas in the article. You could write a How to, a review, write around a “problem/ solution”, or do a comparison, look in depth about a top concern and answer it in a solution. All these approaches will work with almost any subject matter. This particular article is a “how to” article.  

Once you have answered these questions, you will outline three main points. Put together a sentence on each outline point. It will be the starting point for each paragraph. Write three to five sentences to back up those points.

After you have your three paragraphs, you will write an introduction paragraph with three to four sentences that sums up the article. You will also write two to three sentences that summarize the article.

Another way to look at writing is a tip I learned from Dan Kennedy. You write in blocks, and stack it up into an letter. It could be a sales letter, or article. If you simplify the process, it becomes natural and easy in no time.

So why go to all this trouble to do article marketing? What is the point? Isn’t it just for writers? No, it is the best kept strategy to generate leads for your business. We have had great success with Article Marketing, positioning ourselves as experts in the industry, in addition to high ranking pages in Google. You can share your tips and position, recommend a system, and watch people learn to trust you.

So, you may ask what do I do next? The next step is to distribute your article to the appropriate sites and become a regular contributor and bring value to your audience.

We have invested into a internet marketing education platform that has taught us high level marketing. In fact, it is the number one internet marketing system out there. It has produced some of of the most successful internet marketers in the world. We now share our tips with others who are looking for the same thing.

To find out how we write and publish our articles for maximum exposure in Article Marketing, click on the link in our bio.

http://www.MarketingWithMasters.com/?t=article_090109