Link popularity is a big factor in search engine rankings. The tendency of blog authors is to promote only the main url of their blog unaware that a large amount of traffic also comes from inner pages or deep links as it is popularly called. How to determine which pages needs to be promoted so that you will increase your blog or website traffic will be discussed later but first we’ll touch on the topic about what keywords are searched in the main url of your blog.

Keywords in the home page

Your home page is limited only to a few blog posts. Blogger defaults to 7 pages but you can assign any number from 1 to 99. Individual pages are created for each blog posts if you selected yes to ‘enabled post pages’ in the settings/archiving page of your dashboard. Therefore the keyword relevance in your home page may vary but not on your individual pages or deep link. Blogger assigns a unique url for individual pages.

For example if your home page contains 7 posts, then the 7th post will no longer be in your home page if you create another post. Keyword density which is a factor in search engine rankings will not be the same as the one before you created a new post.

Promoting your deep links is a good option to increase your overall page rank. Page rank for your deep links can be passed to your home page. Among the many deep links which you can see from your archive, which of them should take priority in promoting?

How to determine which pages to promote first

We’ll use Google as the search engine and you’ll need either a Google Websmasters tool to do this or a statistical counter like StatCounter. If you don’t have a Google Webmasters tool account, open one now.

Using Google Webmasters Tools

In your dashboard click on the name of your blog. A page will open that will have several menu items on the left. Click on ‘Statistics’ then on the ‘Top search queries’ on the submenu. You will be presented with two data groups: Top search queries and Top clicked queries. Both have the same column headings.

The ‘%’ column is the percentage of a search term from the total number of search terms that your website or blog received for a specified time period, that’s 1 week.

The ‘Query’ column is the keyword that searchers typed on the search box.

The ‘Position’ column is where your page is located in the search result. Google displays 10 results for each page. If your position of your page is 11, then that page is the first item of the second page of the search result.

If your page is listed in the first 10 results, then it must be having good traffic. If the position is more than 10, then its a candidate for further promotion so that it will go to the top 10.

To know what the url of the page the search query is pointing to, right click on the search query and select ‘open in new tab’ if you are using Firefox. The Google search results page will open, find your page basing on the ‘Position’ column. Once you find it, get it’s link location by right clicking and selecting ‘copy link location’ then paste it in notepad. The further your page from the top 10, the more promotion it needs to reach the top 10.

That’s it, you now know what deep link pages that needs promoting. Promote it using the searched term as the anchor text. Write articles, post blog comments, participate in forums using that url. Push it forward and you’ll increase your website or blog traffic.

If you are a seasoned Internet marketer, then it is common knowledge that submitting to web directories can dramatically increase your page rank. If you are a newbie webmaster, then you might be quite in doubt as to how web directories can do for you. This article would relay to you what exactly is a web directory, how they work, and how you can use them in promoting your site. By the end of the article, I want you to go add your link to one of the web directories on the Internet and see how it would work for you.

What are web directories?

Simply put, a Web Directory is a collection of web sites presented in a categorized format. I suppose that you know how Yellow Pages looks like, a web directory is pretty much the same thing, only this time websites are categorized in such a way that internet users can easily navigate through them and find the website that they need.

How do web directories work?

A web directory submission is one type of marketing strategy you can employ. By simply adding your website in web directories it can dramatically increase your site’s exposure and your pagerank. Why so? Of course aside for submitting your website name, you would naturally add your website link or URL to the site. This constitute for one back link. What do you need inbound links for? Increasing the number of your inbound links would relatively increase your pagerank. As well as the amount of traffic that your site will receive.

A pagerank simply refers to your position in Google. Other Search engines have there own version of pagerank which helps you get ranked. For instance, if an online user searches for “car parts”, along with your SEO-content and bunch of good back links, you would likely hit the first few pages of the search results, thus increasing the exposure of your website. If back links are what you are after, then submitting your site to web directories is one effective way to get some.

Web directories are also one way of acquiring permanent links. Permanent links are very valuable since you would have your live link posted on web directories for good or at least during the lifetime of the web directory where you posted your link. It is important to take note though, that offering permanent links are still in the discretion of web directories owner.

Aside from improving your page rank, web directories are also a form of web advertising. In addition to using search engines, online users also rely on web directories to direct them to certain websites they are searching for. Since websites in web directories are categorized accordingly, navigating through them is easy and convenient. If for example one online user is about to buy bathroom tiles, he would probably go to the category under ‘home improvement’ and if your related site is under that, you are most likely to have an instant visitor, thus increasing your traffic. In the online world, traffic is everything. If you get more visitors drop by your site, then that means you have a number of potential clients, thus increasing your sales.

Choosing a web directory

There are three types of web directories -free, paid and niche directories. Free web directories are, of course, the natural choice for webmasters with a tight budget. Some free web directories requires a reciprocal link and some don’t. Reciprocal links are simply links of the web directory’s URL that you are required to post in your own site. It’s a give and take concept. When you post your website to a web directory, you need to return the favor by posting their URL to your site as well.

The only drawback with some free directories is that they may not be properly maintained. Spam sites may find their way into these free directories because they may lack appropriate monitoring. Then again, there are free web directories that can offer as much quality links than paid directories.

If you have the budget for it, you can also opt to submit your site to paid directories. These types of websites may charge as low as $10 per year. Some popular directories, like Yahoo & Dmoz, can charge as high as $299 as annual fees. The rate that paid web directories charge is relative to the website’s pagerank. If the web directory site you are submitting to have PR9, then prepare to shell out a big chunk of your advertising budget. A web directory with a PR3 or PR4 would normally charge low.

The third type of web directory is a niche web directory. These are web directory sites that cater to a particular group of websites. For instance, a web directory with the niche under “business” would only allow submission from business websites. Posting your websites into niche web directories would give you better hits since you have a bigger exposure to your target market.

How to submit your website

First, you need to find a good web directory site. Check the web directory and be sure it does not contain several spam sites. One way to find out if spam sites are listed is by doing a search for terms like “Viagra”, “Sex”, etc. If you notice a large number of search results, then that directory is not a good one. Because in worst-case scenario, your own website may even be penalized by some search engines.

The second thing you need to do is to choose the appropriate category where you should add your website to. You would get to your target audience better if you place your website in the right category. If not, you would not get much traffic from your possible visitors.

The next thing is to write a good description of your website. These are snippets that would describe what your website has to offer. Description should be short and catchy. It is also a good idea to make sure to write a good meaningful description as many directories do not approve websites with bad descriptions.

The last thing to do, which is very important and the part that is often take for granted, is to check if your link is working! You don’t want to get your website URL misspelled or anything like that, hence the whole process would be to no avail.

PageRank is a module of the importance of a webpage based on the number of links to that page from other websites.

The process of getting a website ranked high in search engines is known as backlinks.

This is a very importantly and deciding factor for a websites popularity and success.

Building quality backlinks is one of the most important factors in Search Engine Optimization.

It is not enough just to have a lot of backlinks, it is the quality of backlinks along with the quantity that help you rank better in Search Engines.

If your website gets more votes or links from different websites, the ranking of your website will fare better.

How can and what will give you a  P10 ranking within the search community?

There are many ways.

You can do it by having text links to other pages.

This putt’s up your ranking, also when you are ranking for certain keywords, you want to use an anchor in your text links.

There are a lot of different ways to build links to your website from other websites:

Fishing with LinkBait Reciprocal Link Exchange News Article Submission Forum Posting Directory Placement

You can get backlinks by participating in active forums and blogs.

By posting in forums, writing blog entries, and simply leaving comments on other people’s online work, you can already build a large network where you can exchange links with one another and reach the targeted traffic rates in no time.

You can get backlinks through a classified submission center by submitting your own website URL. This is so that people who are looking for products and services that you, yourself, are selling can find your link in the online classified lists and eventually click to see what you have in store for them.

Article submission is also one of the fundamental things which can boost up your chances to make the website entertaining and advertise it as well.

Article marketing is the most prosperous method of increasing traffic without any cost involved.

There are many advantages and privileges from writing articles.

One is definitely that your site receives a higher ranking in search results of certain keywords and keyword phrases.

Your articles will also help to increase the number of visitors to your website, so your traffic will be much higher after you start your articles campaign.

That is the very effective and also clean way to get traffic to your website.

Of course you may find some very good paid distribution services and your article would be placed in many blogs and directories all around the web.

All it the needs is unique, spell-checked article content to reach this.

You may use as many articles you want to popularity your company, or your site.

So, as a result article marketing is growing quickly in popularity.

When you begin to use article directories or article distribution service you must carefully read Editorial Guidelines.

Not following the rules can result in your article being rejected and if you continually not follow guidelines your account may be deactivated.

Once you have your membership you can begin to submit your articles.

For most of the articles directories you will need to follow this key guidelines to complete with your  article submission.

You must have:

-The article title

-The article content

-An article summary

-Keywords

-Author’s Resource box with your back links

The articles that you write should be simple and well written because people when on internet do not have long span of attention and maybe your article is just one more open tab in browser.

Try to provide some interesting information and give some exclusivity to your article.

If you don’t have time to write or you don’t know how to do it you can hire some freelance writer who will do it for money.

Most of the reputable articles distribution services and directories have a manual approval process and it may take up to a week before you article is actually published and distributed.

If you looking to find good articles directory with nice reputation and you want your article to be published for up to 48 hours you may use www.articlesdata.com