Link building and link popularity are the elixir of life for both flagging and fledgling websites on the internet. Link popularity, which refers to the amount of text links that lead to your website from other sites, is a crucial web marketing tool because of the huge impact that it makes on any web page’s search engine ranking and Pagerank. In fact, link popularity is the most important factor that is used for calculating a web page’s rank and any web site that wants at least a fighting chance for survival in the virtual jungle needs to make a conscious and concentrated effort at achieving a high link popularity.

Even if your web site is not facing a life or death situation, you should turn towards link building because of the huge advantages that it offers to web masters. Some of the main advantages of link popularity, which will undoubtedly make you give a second look to text links are:

? Link Popularity Increases Your Pagerank: The Google Pagerank is a crucial factor that decides where your web page will feature in a user run search result or not. And page rank is something that is mainly based on a site’s link popularity. The larger the number of existing links to your site, the higher will be its page rank (PR) and the better will be its search engine results page (SERP) ranking.

? Link Popularity Leads To Traffic Generation: A link to your web site on any other site on the internet acts as an advertisement for people to come and peek into your site, and this is what a lot of users actually do! Therefore, any website that has a large number of links from related websites pointing to it automatically gets an increased flow of relevant traffic. Since most reputable websites will be ready to place your back link for free if you put in a blog, comment or article, link building is almost akin to free advertising.

? Link Popularity Creates Credibility And Trust: When a surfer comes across text links to your site on many different webpages, he or she is bound to think that you are a trusted name in your industry. If you are using article posting or blogging as a means of link building and providing your readers with genuinely helpful insights and information, they will instinctively start trusting your advice and buy whatever you are selling based on the reputation that you have created through link building.

? Link Building Has A Lot Of Financial Advantages: Apart from providing a whole lot of unpaid for or cheap advertising, text link building is financially profitable in a number of other ways. For one, since link popularity will get only relevant traffic to your site , in most cases, this would lead to conversions-be it buying the products you are selling, downloading your stuff, reading your content or clicking on the ads that you have on your site. Another major advantage is that a site with high link popularity will always get you higher rates in case you want to sell your website to a new owner. Even if you are not planning to sell, a high Pagerank and link popularity will ensure that you get higher ad revenues.

Every website needs to have a high page rank in search engine results and to achieve this result; a website not only needs to contain good and creative content, but also needs to build link popularity. In any search engine submission, one of the most important factors is your link popularity, which may be achieved through directory submission or you can buy high PR links for you.

The latest concept in the field of directory submission for increasing page ranking is bid directory. To increase traffic to your website, you can employ bid directories, which enables you to bid for a high page ranking in search engine submission. The entire concept of bid link directories has brought a new trend throughout the SEO industry.

The method is quite useful and the popularity if the link increases tremendously, which is why some of the best Link building Services have adopted this technique. But one has to be really careful and thoughtful while using the method of web directory. The major difference between traditional web directories and bid directories lies in the fact that, the earlier had listing criteria that used to involve listing date, alphabetical order etc. However, the latter gives lesser priority to the above mentioned points. To get a high position in page ranking one has to bid and the highest bid is located at the top.

The home page of the web directory consists of the highest bidding web links and thus, the benefit to any business website listed on the same is obvious. The advantages of bidding for a place in a web directory are:

• The search engines regard such websites which have a link from any other website to your home page much more. It shows that your website has been chosen by many. Another important feature to remember is that if the page rank of that website which connects to your home page is higher, then your web page’s significance will automatically increase. Link popularity plays a major role in search engine submission and optimization.

• A bid directory has the upper hand from the web directory as many users may just follow the link and come to your web site. Better visible links always have higher bids. The traditional method of linking the links on the other hand is normally almost hidden in various categories, and their visibility diminishes.

In today’s world, which is constantly evolving and becoming competitive with each passing day, it’s really important to have the upper hand in the competitive market. By employing bid link directories along with keyword search and article directories, one can actually increase page ranks and build link popularity.

Link building is a tedious process and requires careful planning and execution. The process involves identifying the potential link partners, sending them link request with a value proposition and then waiting for a response. Link development begins by mapping the potential link targets.

What makes quality link targets?

Link targets are not the ones that are easiest to get links from, but are those that can push your ranking efforts. Usually people gauge quality of a target page by using Google page rank tool bar. However, the score shown on the green tool bar does not represent the real page rank assigned by Google. It should be considered to be a rough idea about page value. So, what could be exactly a potential link targets. Here are a few proposals:

Target webpage must be relevant to your product/services. Target page should be indexed by search engine. Target webpage should link to quality webpages. Website content must be good and should be able to drive traffic. Website must be visible in the search engines.

How to find quality link targets?

Once the target link page has been defined, it’s time to commence with finding some quality link targets. To find quality link targets, you need to go for cavernous research before you start. Here are a few ways to find the effective target link page:

Scan your competitor’s links – Comparing the backlinks for a few of the various sites in the top 10 rankings for your targeted keyword should give you an idea of around how many links you will need to compete. Also, their referring backlink sites would become your quality link partners. To check competitor backlink website, Google this – link:www.competitorswebsitename.com.

Dig your website’s traffic log – Check you website’s traffic stats log and make a list of referral websites. You can grow more referrals from the website’s already sending huge traffic to your site. To get backlinks, approach their referral website that you find are quality websites.

Explore authorized directories – Directories are treasures of data. However, it is not wise to import resources in bulk from there. First, validate the resources of your relevant category and then make a database of quality websites. It is imperative to drill down through authority directories only, as it will be a worth effort.

Google your targeted keywords - Googling your target keywords and scanning the websites one by one is also a key search approach. However, this process involves time and skill to choose proper valuable search keywords in targeted location.

Opting for appropriate methods to fetch quality link from good neighborhood could make your link building smarter and faster.