There are many tools available to optimize your websites, but the most established and proven so far has to be SEO Elite. There are a lot of claims made around the software, but after some investigation into those claims it is really easy to see why some webmasters are professing to achieve over 15,000 unique visitors a day using only free search engines.

When you take a look into the SEO Elite software the first thing you will probably notice is that it comes with a large number of features compared to many similar programs. These features are great, but they have to really work to be effective. The way they work is by allowing your site to be better optimized for the search engines so that it will show up higher in results. Once it shows up higher, you will get more clicks, more visitors and therefore more revenue from affiliate links or products sold from your site.

It may seem like SEO Elite might be too complicated to work, as much of search engine optimization is for the average webmaster. However, the whole point of SEO Elite is that the average webmaster is able to incorporate the simple tools to improve their websites without needing that expert knowledge. All you need to do is type in keywords or your website URL, and SEO Elite 4.0 will tell you what to do next.

As you can see, SEO Elite v4 offers something a little different from average SEO software in that it makes this knowledge accessible to everyone.

Many people who are new to internet marketing think that search engine optimization is one solution to insufficient traffic. Search engine optimization – or SEO for short – is actually a package of multiple services that help drive traffic to web sites.

In a nutshell, SEO covers the following aspects: respect for search engines and their rules, design of a web site, various components of internet marketing (pay-per-click ads, promotions, blogs, newsletters, catalogs), article submission (fresh content is imperative), reciprocal links, keyword purchase, and if you’re selling a product or service on a large scale basis, your internet marketing should also have affiliates.

Other services that go under search engine optimization are web site design, payment facilities, e-mail campaigns and advertising banners.

Given these multiple services, you need a company that offers one-stop shopping. About 10 years ago, SEO companies focused on only a few core activities of internet marketing, obliging web site owners and retailers to contact different companies for web site design, advertising, and payment facilities. Today, successful SEO companies are offering complete packages, providing extra services that will make the e-commerce experience of a web site owner smoother and more efficient. In addition to web site design and domain registration, SEO companies also offer copywriting and article submission services; they realize that when surfers are looking to buy a particular product or service, they need to feel that they are buying from a company that knows their product and shares useful, practical information.

Search Engine Optimization: what it’s all about…



Instead of defining search engine optimization in an academic way which is rather limiting, we will mention some elements that constitute good SEO practice:

Using of appropriate keywords in individual web pages

Getting your site listed in the indexes and lists of search engines and directories

Creating web pages that search engines like Google and MSN can read and won’t penalize

Avoid search engine penalties by adhering to guidelines provided by major search engines.

Building pages that will attract more traffic

Monitoring how your web site is doing vs your competitors

Encouraging other web sites to link to your web site

Now someone might argue, “I know what I want to sell and know how to sell it, so why should I even bother about search engine optimization when I have a nice web site and a catalog that people can look at?”

This statement is an accurate reflection of a “newbie” in internet marketing. Just because one has a web site and a product to sell does not mean he will sell that product and start making money.

First he needs customers. Where does he get customers? Sure, his family and friends can help by announcing to their network of contacts that he has a web site. But there are millions of web sites vying for the same traffic. The reason SEO should be our # 1 concern is that we won’t be able to do any effective advertising online if there are no people. Second, search engines are the greatest single source of people – your potential customers.

SEO experts say that 50% of site visits come directly from search engines. Okay, it’s not 100% anymore, because people just type a URL these days or else find websites browsing, but 50% is still a significant number. If you want to grab a share of that 50%, you need to learn search engine optimization – or get a company to do it for you!

Importance of Heading Tags in SEO

Heading tags: These are the tags in HTML which are used to show that a particular text is important by making them bold. As the name suggests, these tags are used to display headings for a webpage or for a portion of text in the webpage.

The text appearing under these tags is made BOLD, thus separating it from the other text on the web page.

Search engines searches relevant and important text on the web page. If you are using heading tags, then crawlers assume that they (heading tags) represent something important on the web page. Thus they give certain weight age to the heading tags.

This is H1 Tag

This is H2 Tag

This is H3 Tag

The size and importance decreases from h1 to h3, that is h1 tag will have the largest font size and its importance is highest.

H1 tag can be used for showing the heading of the page, and ideally it should contain a mix and match of the content of the website with one or two keywords stuffed in between which should justify the text in h1 and the text in the web page content.

By using heading tags, you are making search engine’s job easy as the engine now has the summary of the web page, it knows now what the heading of the web page content is.

Remember, only heading tags can not help you to attain good rankings. You will need to follow other search engine optimization practices sincerely and ethically so that your web page can be crawled and indexed properly.