Link popularity is a big factor in search engine rankings. The tendency of blog authors is to promote only the main url of their blog unaware that a large amount of traffic also comes from inner pages or deep links as it is popularly called. How to determine which pages needs to be promoted so that you will increase your blog or website traffic will be discussed later but first we’ll touch on the topic about what keywords are searched in the main url of your blog.

Keywords in the home page

Your home page is limited only to a few blog posts. Blogger defaults to 7 pages but you can assign any number from 1 to 99. Individual pages are created for each blog posts if you selected yes to ‘enabled post pages’ in the settings/archiving page of your dashboard. Therefore the keyword relevance in your home page may vary but not on your individual pages or deep link. Blogger assigns a unique url for individual pages.

For example if your home page contains 7 posts, then the 7th post will no longer be in your home page if you create another post. Keyword density which is a factor in search engine rankings will not be the same as the one before you created a new post.

Promoting your deep links is a good option to increase your overall page rank. Page rank for your deep links can be passed to your home page. Among the many deep links which you can see from your archive, which of them should take priority in promoting?

How to determine which pages to promote first

We’ll use Google as the search engine and you’ll need either a Google Websmasters tool to do this or a statistical counter like StatCounter. If you don’t have a Google Webmasters tool account, open one now.

Using Google Webmasters Tools

In your dashboard click on the name of your blog. A page will open that will have several menu items on the left. Click on ‘Statistics’ then on the ‘Top search queries’ on the submenu. You will be presented with two data groups: Top search queries and Top clicked queries. Both have the same column headings.

The ‘%’ column is the percentage of a search term from the total number of search terms that your website or blog received for a specified time period, that’s 1 week.

The ‘Query’ column is the keyword that searchers typed on the search box.

The ‘Position’ column is where your page is located in the search result. Google displays 10 results for each page. If your position of your page is 11, then that page is the first item of the second page of the search result.

If your page is listed in the first 10 results, then it must be having good traffic. If the position is more than 10, then its a candidate for further promotion so that it will go to the top 10.

To know what the url of the page the search query is pointing to, right click on the search query and select ‘open in new tab’ if you are using Firefox. The Google search results page will open, find your page basing on the ‘Position’ column. Once you find it, get it’s link location by right clicking and selecting ‘copy link location’ then paste it in notepad. The further your page from the top 10, the more promotion it needs to reach the top 10.

That’s it, you now know what deep link pages that needs promoting. Promote it using the searched term as the anchor text. Write articles, post blog comments, participate in forums using that url. Push it forward and you’ll increase your website or blog traffic.

Blogging is the in thing these days. In simple language blogging is a way to connect to the people you know in cyber space and off it. Bloggers have had a big and profound impact on the way the internet is used nowadays. They want more and more people to visit and like their blogs and they make no bones about that fact.

The key aspects of blogging are that it should spread across a wide Diaspora of people and yet connect with whoever comes to visit or write. The following are ways in which a blog can be made useful:-

Thoughtful- The blog should be open to people to express their viewpoints and their thoughts on things that are happening in and around them. They should feel comfortable to share their feelings with the writer of the blog and get an instant connect with him on a thought process level. Community- More than the actual content, it’s the feeling of belonging that makes a blog successful and above the rest. The readers and the visitors both should be able to feel that they are part of one big community of likeminded individuals who can log on and come together on this particular space. Entertaining- thought provocations are not always necessary on a blog. Yes the occasional times do bring them along. But try and make the blog funny. So that visitors feel a sense of humor when they visit. Try and share jokes and have a laugh with fellow bloggers on the network. That will make the atmosphere on the blog light hearted and animated. Informational- These blogs are equipped with the latest news on any particular topic you might want to know about and have all the updates on it. Helps you to gather knowledge on subjects of your preference. Debate- Another category of blogs which is becoming increasingly popular with people online. These blogs help users to come together to discuss and argue about various subjects and also understand each other’s viewpoints better. Educational- Blogs are also informative as we have earlier discussed. But they can also help a great deal in educating people about various topics and subjects in and around our surroundings.

Some fairly well known blogs that are hot property amongst regular bloggers are:-

Zen Habits – As its tagline suggests, it helps people focus on how to increase simple productivity. I Can Has Cheezburger – Extremely funny blog. Gives people stuff to laugh about. CopyBlogger – This blog helps people hone their writing skills in a better way. Seeking Alpha – This blog helps provide the latest updates on financial news. Treehugger – The blog urges people to live healthy and live green. Also preaches to stop the cutting of trees and deforestation. TMZ – This blog gets all the latest news and updates on celebrity gossip.

The various ways in which people present their blogs are diverse. But the key to a successful blog always is the connect with the bloggers. And that depends on how good you are.