Link popularity is a big factor in search engine rankings. The tendency of blog authors is to promote only the main url of their blog unaware that a large amount of traffic also comes from inner pages or deep links as it is popularly called. How to determine which pages needs to be promoted so that you will increase your blog or website traffic will be discussed later but first we’ll touch on the topic about what keywords are searched in the main url of your blog.

Keywords in the home page

Your home page is limited only to a few blog posts. Blogger defaults to 7 pages but you can assign any number from 1 to 99. Individual pages are created for each blog posts if you selected yes to ‘enabled post pages’ in the settings/archiving page of your dashboard. Therefore the keyword relevance in your home page may vary but not on your individual pages or deep link. Blogger assigns a unique url for individual pages.

For example if your home page contains 7 posts, then the 7th post will no longer be in your home page if you create another post. Keyword density which is a factor in search engine rankings will not be the same as the one before you created a new post.

Promoting your deep links is a good option to increase your overall page rank. Page rank for your deep links can be passed to your home page. Among the many deep links which you can see from your archive, which of them should take priority in promoting?

How to determine which pages to promote first

We’ll use Google as the search engine and you’ll need either a Google Websmasters tool to do this or a statistical counter like StatCounter. If you don’t have a Google Webmasters tool account, open one now.

Using Google Webmasters Tools

In your dashboard click on the name of your blog. A page will open that will have several menu items on the left. Click on ‘Statistics’ then on the ‘Top search queries’ on the submenu. You will be presented with two data groups: Top search queries and Top clicked queries. Both have the same column headings.

The ‘%’ column is the percentage of a search term from the total number of search terms that your website or blog received for a specified time period, that’s 1 week.

The ‘Query’ column is the keyword that searchers typed on the search box.

The ‘Position’ column is where your page is located in the search result. Google displays 10 results for each page. If your position of your page is 11, then that page is the first item of the second page of the search result.

If your page is listed in the first 10 results, then it must be having good traffic. If the position is more than 10, then its a candidate for further promotion so that it will go to the top 10.

To know what the url of the page the search query is pointing to, right click on the search query and select ‘open in new tab’ if you are using Firefox. The Google search results page will open, find your page basing on the ‘Position’ column. Once you find it, get it’s link location by right clicking and selecting ‘copy link location’ then paste it in notepad. The further your page from the top 10, the more promotion it needs to reach the top 10.

That’s it, you now know what deep link pages that needs promoting. Promote it using the searched term as the anchor text. Write articles, post blog comments, participate in forums using that url. Push it forward and you’ll increase your website or blog traffic.

SEO known as search engine optimization is one of the well known marketing tools that enable the website to get listed at major search engines like Google, Yahoo, Msn. SEO involves link building, link exchange, and other methods which could lead to a higher rank at major search engines.

The process of increasing link popularity of a page by submitting your site on other domains is known as Link Building. When looking to increase the page rank of a website, using SEO link building services is one of the best options available. The amount of knowledge going into search engine optimization is quite vast and fast, and very few individuals can keep up with the constant changes. Using a link building service can help in getting all the latest advances in SEO, and also a higher page rank and more site traffic.

Link building ameliorates the popularity of your website in search engines. It means number of sites pointing towards your site. Search engines not only look at the numbers of sites pointing but also the quality of the sites. It is one of the most important factors for a website to be successful in the online world.

Also you can exchange links with similar websites. I mean the websites which offer either same services or related services as yours. Take for instance, if you have education based website, it will be astute to develop back-links from websites dealing in schools, universities, colleges, and learning institutions and related content.

Another essential step is that your website should have quality content in it. Often people think that link building services have no concern with content. Let me tell you this is absolutely wrong. Content is considered the king of the website. So make sure you have quality content. Try and develop links with the websites carrying engrossing content. I mean look for the website that not just has good content but also has optimum usage of keywords and key phrases in the content.

There are number of companies out there offering link building services. But Mosaic is the one to opt for. It outshines everyone. The links offered by them are the best and quality links, which boost your business and page rank. Following the correct path, Mosaic tries to deliver what exactly you are looking for. Thus you always stay ahead in the business. If you wish to know more about link building services, link popularity services, you can find it online.

At the end, I would like to tell you, link building is a very effective way to promote your website. But you should also learn more about keyword density, web page content, and similar products before wasting too much time searching for relevant links.